Rozhraní, kontrola a vizuální kultura: Rozptýlená pozornost v éře internetu

Jurenka, Adam

The bachelor's thesis is based on various theoretical approaches, the contact point of which is tried to be found precisely in their relation to attention, and especially then to various forms and processes of its distraction. It examines these processes in their broader historical and sociocultural context, mainly in relation to the processes of modernization, digitization, commodification and articulation of normativity. The first part of the work is mainly defined by two philosophical lines: the concept of rhizome by Gilles Deleuze and Félix Guattari, as an acentric, variable system, on the basis of which the work tries to outline the ontology of global attention; and Jacques Derrida's deconstruction as a model for deconstructing the polar opposition between attention and distraction. The second part of the work tries to build on this game between attention and distraction, and to reconsider the concept of the attention economy in the context of contemporary visual culture. The theoretical terrain here is much more diffuse: the main lines explore the relationship between technology and man, the globalization of media and neoliberal ideologies of control, progress and productivity. Using examples from visual culture, they try to show how these relations shape patterns of attention, and especially...

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