Zastoupení sportovkyň v televizních přenosech z Olympijských her

Lavičková, Michaela

Name: Television coverage of women athletes during Olympic Games Goal: The main goal of this thesis is to summarize the television broadcasts of the Czech and Finnish public service broadcasters of the Tokyo 2020 Olympic Games, primarily from the perspective of gender balance. Further goal is to compare the broadcasts of both broadcasters. Methods: The methods of analysis and comparison were used in this paper. The method of analysis was applied in the analysis of individual broadcasting days, in which the time devoted to each sport and gender was calculated and the type of broadcast was recorded. The method of comparison was then applied when comparing the estimated proportion of the time women were given in the broadcast with the time actually given to them. The same method was also used when comparing the Czech and Finnish broadcasts of the Tokyo 2022 Olympic Games. Results: On the basis of the processed data, it was found that the broadcast balance can be evaluated in several ways and depending on the method of its calculation it is even possible to reach opposite conclusions. In any case, using a more complex method, it was found that both Czech and Finnish broadcasts are gender balanced, while Finnish broadcasts are less stereotyped, more varied and more balanced both in terms of gender and...

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