Original title: Analýza marketingové komunikace producentů alkoholu na sociálních sítích
Translated title: Analysis of Marketing Communication of Alcohol Producers on Social Media
Authors: Malata, Tomáš ; Hejlová, Denisa (advisor) ; Koblovský, Petr (referee)
Document type: Bachelor's theses
Year: 2022
Language: cze
Keywords: alcohol producers; influencer marketing; marketing communication; Social media; youth-targeted marketing; influencer marketing; marketingová komunikace; producenti alkoholu; reklama na mladistvé; Sociální média

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/174128

Permalink: http://www.nusl.cz/ntk/nusl-507094


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses