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> Analýza marketingové komunikace producentů alkoholu na sociálních sítích
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Original title:
Analýza marketingové komunikace producentů alkoholu na sociálních sítích
Translated title:
Analysis of Marketing Communication of Alcohol Producers on Social Media
Authors:
Malata, Tomáš
;
Hejlová, Denisa
(advisor) ;
Koblovský, Petr
(referee)
Document type:
Bachelor's theses
Year:
2022
Language:
cze
Keywords:
alcohol producers
;
influencer marketing
;
marketing communication
;
Social media
;
youth-targeted marketing
;
influencer marketing
;
marketingová komunikace
;
producenti alkoholu
;
reklama na mladistvé
;
Sociální média
Institution:
Charles University Faculties (theses) (
web
)
Document availability information:
Available in the Charles University Digital Repository.
Original record:
http://hdl.handle.net/20.500.11956/174128
Permalink:
http://www.nusl.cz/ntk/nusl-507094
The record appears in these collections:
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>
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>
Charles University
>
Charles University Faculties (theses)
Academic theses (ETDs)
>
Bachelor's theses
Record created 2022-07-24, last modified 2023-12-17
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