Original title: Rozvoj obchodních aktivit spoločnosti na trhu automatizace a technické diagnostiky
Translated title: Company´s Business Development Plan on the Markets of Automation and Technical Diagnostic
Authors: Červeň, Jakub ; Chlebovský, Vít (referee) ; Šimberová, Iveta (advisor)
Document type: Master’s theses
Year: 2019
Language: slo
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [slo] [eng]
Táto diplomová práca sa zaoberá rozvojom obchodných aktivít spoločnosti 4dot Mechatronic Systems, s.r.o., ktorá pôsobí na trhu automatizácie a technickej diagnostiky. Na základe teoretických poznatkov budú v tejto práci vypracované analýzy vnútorného a vonkajšieho prostredia vhodné pre zhodnotenie súčasného stavu spoločnosti a prostredia, ktoré na ňu pôsobí. Výstupom práce budú návrhy a odporučenia vhodné pre rozvoj obchodných aktivít spoločnosti. This master thesis deals with the business development activities of the company 4dot Mechatronic Systems, s.r.o. which operates on the market of industrial automation and technical diagnostic. The internal and external environment is analyzed based on the knowledge from the theoretical section of the thesis to determine the current company's situation and analyze the environment which directly influences the company. Lastly, suggestions and recommendations for the business development of the company are proposed.
Keywords: automation; B2B; business; business activities; business model; company analysis; development; digitalization; forming machine; Industry 4.0; machine condition; machine tools

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/204680

Permalink: http://www.nusl.cz/ntk/nusl-502005


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses