Original title: Marketingové řízení mateřské školy
Translated title: Marketing management of the parent schools
Authors: Jírová, Jitka ; Trunda, Jiří (advisor) ; Tureckiová, Michaela (referee)
Document type: Bachelor's theses
Year: 2015
Language: cze
Keywords: marketing; marketing audit; marketing communications; marketing mix; marketing research; school image; strategic planning; image školy; Marketing; marketingová komunikace; marketingový audit; marketingový mix; marketingový výzkum; strategické plánování

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/78915

Permalink: http://www.nusl.cz/ntk/nusl-496299


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses