Original title: Vydavatelské strategie Knižního klubu
Translated title: Knižní klub publishing strategy
Authors: Váňová, Jana ; Mocná, Dagmar (advisor) ; Kubíček, Tomáš (referee)
Document type: Bachelor's theses
Year: 2012
Language: cze
Keywords: Agatha Christie; book sale; Danielle Steel; Knižní klub; marketing and book promotion; publishing strategy; Agatha Christie; Danielle Steelová; Knižní klub; marketing a propagace knih; prodej knih; vydavatelské strategie

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/46017

Permalink: http://www.nusl.cz/ntk/nusl-490887


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses
 Record created 2022-05-08, last modified 2022-05-08


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