Original title: Role značky Renault v rámci komunikace společnosti Renault od roku 1999
Translated title: The role of the brand Renault in the communication of the company Renault since 1999
Authors: Dubois, Julien ; Kopecký, Ladislav (advisor) ; Pruša, Igor (referee)
Document type: Bachelor's theses
Year: 2007
Language: cze
Abstract: This final bachelor's state exam project is focusing on brand identity of the car manufacturer Renault. It analyses and explains different steps when acquiring the new identity and the new image of the brand Renault since 1999. Tt demonstrates also some other examples of acquiring new brand identity of Renault suggested by car industry experts. The conclusion contains the SWOT analysis of the brand Renault and the outline of the future development of the car industry in connection with brand management. Powered by TCPDF (www.tcpdf.org)

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/11512

Permalink: http://www.nusl.cz/ntk/nusl-475315


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses