Original title: Analýza marketingového mixu českého trhu s léčivy pro psy s důrazem na distribuci a propagaci
Translated title: Marketing Mix Analysis of Czech Dog Medication Market with an Emphasis on Place and Promotion
Authors: Chňoupková, Adriana ; Klabíková Rábová, Tereza (advisor) ; Koudelková, Petra (referee)
Document type: Bachelor's theses
Year: 2021
Language: cze
Keywords: antiparasitics; consumer; distribution; ectoparasitics; market analysis; price; promotion; questionnaire; veterinary medicines; analýza trhu; antiparazitika; cena; distribuce; dotazník; ektoparazitika; propagace; spotřebitel; veterinární léčiva

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/150646

Permalink: http://www.nusl.cz/ntk/nusl-451804


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Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses