Original title: In-store marketingová komunikace a interiérový design restaurace Spojka Karlín
Translated title: In-store Marketing and Interior Design of the Spojka Karlín Restaurant
Authors: Balharová, Andrea ; Ježková, Tereza (advisor) ; Vranka, Marek (referee)
Document type: Bachelor's theses
Year: 2021
Language: cze
Keywords: hedonic shopping; in-store marketing communication; interior design; marketing at the point of sale; restaurant; sensory marketing; Spojka Karlín; visual merchandising; hédonické nakupování; in-store marketingová komunikace; interiérový design; marketing v místě prodeje; restaurace; smyslový marketing; Spojka Karlín; vizuální merchandising

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/150396

Permalink: http://www.nusl.cz/ntk/nusl-451739


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses