Original title: Marketingový mix vybraného podniku na B2B trhu ve Švédsku
Translated title: Marketing Mix of the Selected company at Sweden B2B market
Authors: Orgoníková, Marika ; Šimberová, Iveta (referee) ; Milichovský, František (advisor)
Document type: Master’s theses
Year: 2021
Language: slo
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [slo] [eng]

Keywords: analysis of internal and external environment; B2B market; expansion; Marketing mix; place; price; product; promotion; qualitative marketing research; swedish market; wooden backpack

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/197718

Permalink: http://www.nusl.cz/ntk/nusl-443135


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2021-06-27, last modified 2022-03-04


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