Original title: Nová média a jejich využití v marketingové komunikaci na příkladech společností Alza.cz a Mall.cz
Translated title: New media and their use in marketing communication on the examples of Alza.cz and Mall.cz
Authors: Vojtko, Roman ; Koudelková, Petra (advisor) ; Ortová, Nina (referee)
Document type: Bachelor's theses
Year: 2020
Language: slo
Keywords: marketing communication; New media; on-line marketing; public relations; sales promotion; social media; marketingová komunikácia; Nové média; on-line marketing; podpora predaja; sociálne média; vzťahy s verejnosťou

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/121173

Permalink: http://www.nusl.cz/ntk/nusl-435111


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses