Original title: Marketingový výzkum vnímané hodnoty značky Skechers
Translated title: Marketing Research of the Skechers Brand Value Perception
Authors: Sedláková, Klára ; Janák, Vladimír (advisor) ; Štědroň, Bohumír (referee)
Document type: Bachelor's theses
Year: 2020
Language: cze
Abstract: [cze] [eng]

Keywords: Brand; brand equity; marketing research; sport shoes; hodnota značky; marketingový výzkum; sportovní obuv; Značka

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/120284

Permalink: http://www.nusl.cz/ntk/nusl-434332


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses
 Record created 2021-02-24, last modified 2022-03-04


No fulltext
  • Export as DC, NUŠL, RIS
  • Share