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> Trendy postavení product placementu ve veřejnoprávní a komerční sféře v České republice
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Original title:
Trendy postavení product placementu ve veřejnoprávní a komerční sféře v České republice
Translated title:
Trends of product placement position in public and commercial broadcasting in Czech Republic
Authors:
Vohralík, Jan
;
Klimeš, David
(advisor) ;
Rosenfeldová, Jana
(referee)
Document type:
Bachelor's theses
Year:
2020
Language:
cze
Keywords:
content analysis
;
marketing
;
product placement
;
television
;
TV Nova
;
Česká televize
;
marketing
;
obsahová analýza
;
product placement
;
televize
;
TV Nova
;
Česká televize
Institution:
Charles University Faculties (theses) (
web
)
Document availability information:
Available in the Charles University Digital Repository.
Original record:
http://hdl.handle.net/20.500.11956/118713
Permalink:
http://www.nusl.cz/ntk/nusl-415221
The record appears in these collections:
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>
Public universities
>
Charles University
>
Charles University Faculties (theses)
Academic theses (ETDs)
>
Bachelor's theses
Record created 2020-07-19, last modified 2022-03-04
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