Original title: Experimentální výzkum vlivu primingu značek na chování lidí
Translated title: Experimental Study o Influence of Brand Priming on Behavior of People
Authors: Moravcová, Natálie ; Vranka, Marek (advisor) ; Báča, Ladislav (referee)
Document type: Bachelor's theses
Year: 2020
Language: cze
Keywords: brand; experimental study; influence of priming; prime; Priming; replication; replication crisis; subliminal brand exposure; experimentální výzkum; podprahové vystavení značce; Priming; replikace; replikační krize; stimul; vliv primingu; značka

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/118633

Permalink: http://www.nusl.cz/ntk/nusl-415144


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses