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> Vnímání product placementu v počítačových hrách
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Original title:
Vnímání product placementu v počítačových hrách
Translated title:
Perception of product placement in computer games
Authors:
Bauerová, Dominika
;
Krobová, Tereza
(advisor) ;
Švelch, Jaroslav
(referee)
Document type:
Bachelor's theses
Year:
2020
Language:
cze
Keywords:
advergaming
;
esports
;
in-game advertising
;
Product placement
;
streaming
;
videogames
;
advergaming
;
esporty
;
in-game advertising
;
Product placement
;
stream
;
videohry
Institution:
Charles University Faculties (theses) (
web
)
Document availability information:
Available in the Charles University Digital Repository.
Original record:
http://hdl.handle.net/20.500.11956/118579
Permalink:
http://www.nusl.cz/ntk/nusl-415090
The record appears in these collections:
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>
Public universities
>
Charles University
>
Charles University Faculties (theses)
Academic theses (ETDs)
>
Bachelor's theses
Record created 2020-07-19, last modified 2022-03-04
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