Original title: Návrh mezinárodní marketingové strategie vybraných událostí pro vybranou příspěvkovou organizaci města Brna
Translated title: International Marketing Strategy Proposal of Selected Events for Selected Contributory Organization of the City of Brno
Authors: Tatarová, Barbora ; Moserová, Veronika (referee) ; Chlebovský, Vít (advisor)
Document type: Master’s theses
Year: 2020
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: Brno Christmas; destination marketing; Gourmet Brno; international marketing; marketing; marketing mix; marketing strategy; Open House Brno; TIC Brno; Brněnské Vánoce; Gourmet Brno; marketing; marketing destinace; marketingová strategie; marketingový mix; mezinárodní marketing; Open House Brno; TIC Brno

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/191359

Permalink: http://www.nusl.cz/ntk/nusl-414486


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2020-07-11, last modified 2020-08-02


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