Original title:
Současný český cause-related marketing v zrcadle dvou projektů společnosti Opavia, a.s.
Translated title:
Current Czech Cause-Related Marketing in a Mirror of Two Projects of Opavia, a.s.
Authors:
Kroupa, Michal ; Dolanský, Pavel (advisor) ; Kopecký, Ladislav (referee) Document type: Bachelor's theses
Year:
2008
Language:
cze
Institution: Charles University Faculties (theses)
(web)
Document availability information: Available in the Charles University Digital Repository. Original record: http://hdl.handle.net/20.500.11956/108488