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> Obsahová analýza videí nejpopulárnějších youtuberů beauty segmentu na českém a britském trhu
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Original title:
Obsahová analýza videí nejpopulárnějších youtuberů beauty segmentu na českém a britském trhu
Translated title:
Content analysis of most subscribed Czech and British beauty youtubers'videos
Authors:
Berková, Amálie
;
Rosenfeldová, Jana
(advisor) ;
Schneiderová, Soňa
(referee)
Document type:
Bachelor's theses
Year:
2019
Language:
cze
Keywords:
advertorial
;
beauty
;
influencer marketing
;
new media
;
product placement
;
sponsored content
;
YouTube
;
youtuber
;
beauty
;
influencer marketing
;
nová média
;
product placement
;
reklama
;
sponzorovaná videa
;
YouTube
;
youtuber
Institution:
Charles University Faculties (theses) (
web
)
Document availability information:
Available in the Charles University Digital Repository.
Original record:
http://hdl.handle.net/20.500.11956/107292
Permalink:
http://www.nusl.cz/ntk/nusl-397893
The record appears in these collections:
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>
Public universities
>
Charles University
>
Charles University Faculties (theses)
Academic theses (ETDs)
>
Bachelor's theses
Record created 2019-07-25, last modified 2022-03-04
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