Original title: Repositioning značky v kontextu prebiehajúcich zmien v spoločnosti
Translated title: Brand repositioning in context of the changes in society
Authors: Ďurčanská, Martina ; Postler, Milan (advisor) ; Ferenciová, Pavla (referee)
Document type: Master’s theses
Year: 2008
Language: slo
Publisher: Vysoká škola ekonomická v Praze
Abstract: [slo] [cze] [eng]

Keywords: brand; repositioning; society; repositioning; společnost; značka

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/7905

Permalink: http://www.nusl.cz/ntk/nusl-3900


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2011-07-01, last modified 2022-03-03


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