Original title: Rétorika obrazu v současných médiích
Translated title: Rhetoric of the image in contemporary media
Authors: OPATRNÁ, Lenka
Document type: Bachelor's theses
Year: 2018
Language: cze
Abstract: [cze] [eng]

Keywords: advertising; hyperreality; media; rhetoric of the image; Roland Barthes; simulacrum; hyperrealita; média; reklama; Roland Barthes; rétorika obrazu; simulakrum
Citation: OPATRNÁ, Lenka. Rétorika obrazu v současných médiích. České Budějovice, 2018. bakalářská práce (Bc.). JIHOČESKÁ UNIVERZITA V ČESKÝCH BUDĚJOVICÍCH. Filozofická fakulta

Institution: University of South Bohemia in České Budějovice (web)
Document availability information: Fulltext is available in the Digital Repository of University of South Bohemia.
Original record: http://www.jcu.cz/vskp/52021

Permalink: http://www.nusl.cz/ntk/nusl-385228


The record appears in these collections:
Universities and colleges > Public universities > University of South Bohemia in České Budějovice
Academic theses (ETDs) > Bachelor's theses
 Record created 2018-09-11, last modified 2023-01-15


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