Original title: Marketingová komunikace firmy Preciosa Lighting
Translated title: Marketing Communication of Company Preciosa Lighting
Authors: Surá, Barbora ; Shavit, Anna (advisor) ; Koudelková, Petra (referee)
Document type: Bachelor's theses
Year: 2018
Language: cze
Abstract: [cze] [eng]

Keywords: B2B marketing communication; brand building; digital age; integrated marketing communication; Marketing communication; Preciosa Lighting; social media; tradition; B2B marketingová komunikace; budování značky; digitální éra; integrovaná marketingová komunikace; Marketingová komunikace; Preciosa Lighting; sociální média; tradice

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/99102

Permalink: http://www.nusl.cz/ntk/nusl-383132


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses
 Record created 2018-07-09, last modified 2022-03-04


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