Original title: Marketingová komunikace značky APOGEO
Translated title: Marketing comnunication of the brand APOGEO
Authors: Karlíčková, Jana ; Postler, Milan (advisor) ; Polanská, Jana (referee)
Document type: Bachelor's theses
Year: 2008
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: commercial communication; market of services B-to-B; marketing communication; komerční komunikace; marketingová komunikace; trh služeb B-to-B

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/7778

Permalink: http://www.nusl.cz/ntk/nusl-3775


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Bachelor's theses
 Record created 2011-07-01, last modified 2022-03-03


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