Original title: Analýza spokojenosti zákazníků a návrhy na zvýšení její úrovně
Translated title: Customer Satisfaction and Proposals for Its Improvement
Authors: Šárková, Lenka ; Vaňous, Marek (referee) ; Schüller, David (advisor)
Document type: Master’s theses
Year: 2018
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: customer; marketing mix; marketing research; regression analysis; Satisfaction; services; marketingový mix; marketingový przkum; regresní analýza; služby; Spokojenost; zákazník

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/81334

Permalink: http://www.nusl.cz/ntk/nusl-377450


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2018-06-19, last modified 2022-09-04


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