Original title: Marketingová strategie národní kulturní památky Stará čistírna odpadních vod v Bubenči
Translated title: Marketing strategy for national cultural monument The old wastewater treatment plant in Bubenec
Authors: Krejčová, Karolína ; Kvítková, Zuzana (advisor) ; Netková, Jarmila (referee)
Document type: Master’s theses
Year: 2017
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: cultural organization; marketing; marketing strategy; national cultural monument; visitor; kulturní organizace; marketing; marketingová strategie; národní kulturní památka; návštěvník

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/69064

Permalink: http://www.nusl.cz/ntk/nusl-361130


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2017-08-02, last modified 2020-03-26


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