(Geo)demografické faktory spotřebitelského chování

Rusko, Pavel

(Geo)demographic factors of consumers' behaviour Abstract The master's thesis deals with issues of consumer behavior in its theoretical plane. In order to empirically analyze behavior of consumers on the demand of housing, within the limits of population development of the Slovak Republic between the years 1990 and 2060. The objective of the analysis is the construction of housing demand query functions in the Slovak Republic, which indicates the trends of housing demand. Model translates demographic changes in the population behavior in quantitative and structural changes of the housing demand. The result is that, despite the expression of uncertainty in the development of behavioral population has forecast housing demand for the high rate of inertia. The latter starting from the stability of the age structure of the population. We are assuming that the period of the next sixty years will be characterized by changes in trends in the development of the population of a continuously aging population. What was negative and reflected in the curve of housing demand. Keywords: consumer, purchaser, demographic changes, population forcast, demand forcast, real estate, housing demand

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