Original title: Trendy v marketingu digitálního hudebního obsahu
Translated title: Trends in digital music content marketing
Authors: Martínková, Aneta ; Klimeš, David (advisor) ; Orban, Karol (referee)
Document type: Bachelor's theses
Year: 2017
Language: cze
Keywords: communication mix; digital music content; digitization; listening habits; Long Tail theory; marketing mix; strategy; Winner Takes All theory; digitalizace; digitální hudební obsah; komunikační mix; Long Tail theory; marketingový mix; posluchačské návyky; strategie; Winner Takes All theory

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/86161

Permalink: http://www.nusl.cz/ntk/nusl-357442


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Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses