Original title: Development of Competitiveness of Company
Translated title: Development of Competitiveness of Company
Authors: Číhalová, Kateřina ; Chlebovský, Vít (referee) ; Zich, Robert (advisor)
Document type: Master’s theses
Year: 2017
Language: eng
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: The main aim of thesis is to design a viable branding strategy for a company. The theoretical part consists of interpretation of branding and strategic brand management. The analytical part examines brand building strategy and position of the company in the market as well as its competitors and potential clients. Based on analysis, a branding strategy proposal is suggested in order to create a competitive and successful brand of the company.
Keywords: Brand; branding strategy; competitiveness; travel agency; Brand; branding strategy; competitiveness; travel agency

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/69233

Permalink: http://www.nusl.cz/ntk/nusl-357004


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses