Original title:
Internetová reklama
Translated title:
Internet advertising
Authors:
Molnár, Tomáš ; Postler, Milan (advisor) ; Kmeť, Vladimír (referee) Document type: Master’s theses
Year:
2008
Language:
slo Publisher:
Vysoká škola ekonomická v Praze Abstract:
Internetová reklama v kontexte User Generated Content a sociálnych komunit. Nové trendy v prístupe k internetovej reklame - soft marketing.
Institution: University of Economics, Prague
(web)
Document availability information: Available in the digital repository of the University of Economics, Prague. Original record: http://www.vse.cz/vskp/eid/6457