Original title: Nové trendy v oblasti monetizace počítačových her
Translated title: New Trends in Computer Games Monetization
Authors: Švrkala, Marek ; Šisler, Vít (advisor) ; Švelch, Jaroslav (referee)
Document type: Master’s theses
Year: 2016
Language: cze
Abstract: [cze] [eng]
This diploma thesis deals with the new trends in the monetization of the video gaming industry with emphasis on crowdfunding, free-to-play model, selling games by "pay what you want" bundles and sales on Steam and other digital distribution stores. The purpose of this diploma thesis is to describe how the players on personal computers react to these trends in the Czech Republic. First, the situation in Czech gaming industry and the situation of players in the Czech Republic is described. Then, the new trends are analyzed thoroughly using foreign researches. The practical part analyses the effects of the new trends on Czech players with the results of an online questionnaire. First, the methodology is presented and subsequently the collected data is analyzed. Gradually, the thesis are answering the three research questions which are clarifying various aspects of how the Czech players responds to the new trends in the video gaming industry monetization. Powered by TCPDF (www.tcpdf.org) This diploma thesis deals with the new trends in the monetization of the video gaming industry with emphasis on crowdfunding, free-to-play model, selling games by "pay what you want" bundles and sales on Steam and other digital distribution stores. The purpose of this diploma thesis is to describe how the players on personal computers react to these trends in the Czech Republic. First, the situation in Czech gaming industry and the situation of players in the Czech Republic is described. Then, the new trends are analyzed thoroughly using foreign researches. The practical part analyses the effects of the new trends on Czech players with the results of an online questionnaire. First, the methodology is presented and subsequently the collected data is analyzed. Gradually, the thesis are answering the three research questions which are clarifying various aspects of how the Czech players respond to the new trends in the video gaming industry monetization. Powered by TCPDF (www.tcpdf.org)
Keywords: Computer games; crowdfunding; digital distribution; free-to-play; Humble Bundle; pay what you want; Steam; video games; crowdfunding; digitální distribuce; free-to-play; Humble Bundle; kolik chceš; Počítačové hry; Steam; videohry; zaplať

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/82181

Permalink: http://www.nusl.cz/ntk/nusl-351906


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Master’s theses