Original title: Place branding: Pivo a chmel jako značka města Žatce
Translated title: Place Branding: Beer and Hop as a Label of the City of Žatec
Authors: Jermanová, Barbora ; Gibas, Petr (advisor) ; Skripnik, Ondřej (referee)
Document type: Bachelor's theses
Year: 2016
Language: cze
Keywords: branding; identita; image; place branding; place marketing; policy network

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/81401

Permalink: http://www.nusl.cz/ntk/nusl-351063


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses