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> Place branding: Pivo a chmel jako značka města Žatce
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Original title:
Place branding: Pivo a chmel jako značka města Žatce
Translated title:
Place Branding: Beer and Hop as a Label of the City of Žatec
Authors:
Jermanová, Barbora
;
Gibas, Petr
(advisor) ;
Skripnik, Ondřej
(referee)
Document type:
Bachelor's theses
Year:
2016
Language:
cze
Keywords:
branding
;
identita
;
image
;
place branding
;
place marketing
;
policy network
Institution:
Charles University Faculties (theses) (
web
)
Document availability information:
Available in the Charles University Digital Repository.
Original record:
http://hdl.handle.net/20.500.11956/81401
Permalink:
http://www.nusl.cz/ntk/nusl-351063
The record appears in these collections:
Universities and colleges
>
Public universities
>
Charles University
>
Charles University Faculties (theses)
Academic theses (ETDs)
>
Bachelor's theses
Record created 2017-06-20, last modified 2022-03-04
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