Original title: In-store marketingová komunikace v místě prodeje orientovaná na děti v maloobchodním řetězci Albert
Translated title: The in-store marketing communication focused on children applied to a retail chain store Albert
Authors: Papoušková, Martina ; Jesenský, Daniel (advisor) ; Koudelková, Petra (referee)
Document type: Bachelor's theses
Year: 2016
Language: cze
Keywords: Albert; Children marketing; effectivness of in-store marketing; ethics; food marketing; impulsive buying; in-store marketing communication; POP marketing communication; Albert; Dětský marketing; efektivita in-store marketingu; etika; impulzivní nakupování; in-store marketingová komunikace; marketing potravin; POP marketingová komunikace

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/80000

Permalink: http://www.nusl.cz/ntk/nusl-349648


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses