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> In-store marketingová komunikace v místě prodeje orientovaná na děti v maloobchodním řetězci Albert
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Original title:
In-store marketingová komunikace v místě prodeje orientovaná na děti v maloobchodním řetězci Albert
Translated title:
The in-store marketing communication focused on children applied to a retail chain store Albert
Authors:
Papoušková, Martina
;
Jesenský, Daniel
(advisor) ;
Koudelková, Petra
(referee)
Document type:
Bachelor's theses
Year:
2016
Language:
cze
Keywords:
Albert
;
Children marketing
;
effectivness of in-store marketing
;
ethics
;
food marketing
;
impulsive buying
;
in-store marketing communication
;
POP marketing communication
;
Albert
;
Dětský marketing
;
efektivita in-store marketingu
;
etika
;
impulzivní nakupování
;
in-store marketingová komunikace
;
marketing potravin
;
POP marketingová komunikace
Institution:
Charles University Faculties (theses) (
web
)
Document availability information:
Available in the Charles University Digital Repository.
Original record:
http://hdl.handle.net/20.500.11956/80000
Permalink:
http://www.nusl.cz/ntk/nusl-349648
The record appears in these collections:
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>
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>
Charles University
>
Charles University Faculties (theses)
Academic theses (ETDs)
>
Bachelor's theses
Record created 2017-06-20, last modified 2022-03-04
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