Original title: Česká prezidentská kampaň 2012/2013: Užití politického marketingu s ohledem na strategické účinky volebního systému a psychologii voličů
Translated title: Czech presidential campaign 2012/2013: The Use of Political Marketing in the Reflection of Strategic Effects of Electoral System and Voters Psychology
Authors: Hannich, Jiří ; Mlejnek, Josef (advisor) ; Shavit, Anna (referee)
Document type: Master’s theses
Year: 2014
Language: cze
Abstract: [cze] [eng]

Keywords: Direct Election of the President; Effects of the Electoral Systems; Election Campaign; Electoral Behaviour; Political Marketing; politický marketing; přímá volba prezidenta; volební kampaň; voličské chování; účinky volebních systémů

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/67807

Permalink: http://www.nusl.cz/ntk/nusl-336943


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Master’s theses
 Record created 2017-06-19, last modified 2022-03-04


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