Original title: Marketingový výzkum hodnoty značky Adidas na trhu s fotbalovými pomůckami
Translated title: Marketing Research of the Adidas Brand Value on the football equipment market
Authors: Nešněra, Filip ; Procházka, Jan (advisor) ; Voráček, Josef (referee)
Document type: Bachelor's theses
Year: 2014
Language: cze
Abstract: [cze] [eng]

Keywords: Adidas; brand; brand value; football equipment; marketing research; Adidas; fotbalové pomůcky; hodnota značky; marketingový výzkum; značka

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/65367

Permalink: http://www.nusl.cz/ntk/nusl-334502


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses
 Record created 2017-06-19, last modified 2022-03-04


No fulltext
  • Export as DC, NUŠL, RIS
  • Share