Original title: Komunikační strategie fotbalového klubu SK Slavia Praha a návrhy na její zlepšení
Translated title: Communication strategy of the soccer club SK Slavia Praha and proposals of its improvement
Authors: Hladík, Martin ; Voráček, Josef (advisor) ; Janák, Vladimír (referee)
Document type: Master’s theses
Year: 2013
Language: cze
Abstract: [cze] [eng]

Keywords: communication mix; communication strategy; fans; soccer; sports marketing; marketing sportu,komunikační strategie,komunikační mix,fotbal,fanoušci

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/61064

Permalink: http://www.nusl.cz/ntk/nusl-330342


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Master’s theses
 Record created 2017-06-19, last modified 2022-03-04


No fulltext
  • Export as DC, NUŠL, RIS
  • Share