Original title: Ekologický marketing ve společnosti DM drogeriemarkt
Translated title: Green marketing in DM drogeriemarkt company
Authors: Bakalářová, Jana ; Báča, Ladislav (advisor) ; Koudelková, Petra (referee)
Document type: Bachelor's theses
Year: 2014
Language: cze
Abstract: [cze] [eng]

Keywords: corporate social responsibility; ecolabelling; Ecological marketing; environmental marketing; green marketing; greenwashing; organic food; biopotraviny; corporate social responsibility; ekologické označení; Ekologický marketing; environmentální marketing; greenwashing; zelený marketing

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/60588

Permalink: http://www.nusl.cz/ntk/nusl-329871

The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses
 Record created 2017-06-19, last modified 2022-03-04

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