Original title: Komunikační strategie Pure Jatomi Fitness Platinum pro rok 2014
Translated title: Communication strategy Pure Platinum Fitness Jatomi 2014
Authors: Šulová, Lucie ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Document type: Master’s theses
Year: 2013
Language: cze
Abstract: [cze] [eng]

Keywords: communication mix; communication strategy; health and fitness club; marketing mix; marketing objectives; marketing strategy; health and fitness klub; komunikační mix; komunikační strategie; marketingová strategie; marketingové cíle; marketingový mix

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/57354

Permalink: http://www.nusl.cz/ntk/nusl-326621


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Master’s theses
 Record created 2017-06-19, last modified 2022-03-04


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