Original title: Marketingová strategie sportovního klubu Boroboard
Translated title: Marketing strategy of sport club Boroboard
Authors: Slavovová, Stanislava ; Šíma, Jan (advisor) ; Štědroň, Bohumír (referee)
Document type: Master’s theses
Year: 2013
Language: cze
Abstract: [cze] [eng]

Keywords: Marketing comunication; Marketing mix; Marketing strategy; Snowboarding; Marketingová komunikace; Marketingová strategie; Marketingový mix; Snowboarding

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/55589

Permalink: http://www.nusl.cz/ntk/nusl-324877


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Master’s theses
 Record created 2017-06-19, last modified 2022-03-04


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