Original title: Analýza spokojenosti zákazníků vybrané firmy a návrhy na její zlepšení
Translated title: Customer Satisfaction Analysis of the Selected Company and Proposals for Its Improvement
Authors: Bánovská, Michaela ; Nosek, Jakub (referee) ; Chlebovský, Vít (advisor)
Document type: Master’s theses
Year: 2017
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: customer; customer satisfaction analysis; marketing research; marketing.; questionnaire; Satisfaction; analýza spokojenosti zákazníků; dotazník; marketing.; marketingový výzkum; Spokojenost; zákazník

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/66143

Permalink: http://www.nusl.cz/ntk/nusl-319682


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2017-06-12, last modified 2022-09-04


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