Original title: Marketingový mix sportovního areálu Hamr
Translated title: Marketing mix of sports complex HAMR
Authors: Suchomelová, Eliška ; Voráček, Josef (advisor) ; Stejskalová, Klára (referee)
Document type: Bachelor's theses
Year: 2011
Language: cze
Keywords: customers; marketing; marketing mix; marketing research; marketing strategy; recommendations; service; sports event; SWOT analysis; doporučení; marketing; marketingová strategie; marketingový mix; marketingový výzkum; služby; sportovní podnik; SWOT analýza; zákazníci

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/51060

Permalink: http://www.nusl.cz/ntk/nusl-315349


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses