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> Virální marketing a jeho využití na českém internetu-virální kampaň DIRECT pojišťovny (2008)
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Original title:
Virální marketing a jeho využití na českém internetu-virální kampaň DIRECT pojišťovny (2008)
Translated title:
Viral marketing and its usage on Czech internet - DIRECT viral campaign (2008)
Authors:
Lorenc, David
;
Máchová, Eva
(advisor) ;
Hejlová, Denisa
(referee)
Document type:
Bachelor's theses
Year:
2011
Language:
cze
Keywords:
buzz marketing
;
online marketing
;
social networks
;
Viral marketing
;
word-of-mouth
;
buzz marketing
;
online marketing
;
sociální sítě
;
Virální marketing
;
word-of-mouth
Institution:
Charles University Faculties (theses) (
web
)
Document availability information:
Available in the Charles University Digital Repository.
Original record:
http://hdl.handle.net/20.500.11956/38418
Permalink:
http://www.nusl.cz/ntk/nusl-302673
The record appears in these collections:
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>
Public universities
>
Charles University
>
Charles University Faculties (theses)
Academic theses (ETDs)
>
Bachelor's theses
Record created 2017-05-09, last modified 2022-03-04
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