Original title: Marketingová analýza vybraného podniku cestovního ruchu
Translated title: Analysis of marketing strategy of restaurant "Na Pekárně"
Authors: Macková, Martina ; Kvítková, Zuzana (advisor) ; Valentová, Jana (referee)
Document type: Master’s theses
Year: 2015
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: Analysis; Marketing mix; marketing strategy; Mystery shopping; PEST; Restaurants; SWOT; Analýza; Marketingová strategie; Marketingový mix; Mystery shopping; PEST; Stravovací zařízení; SWOT

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/52637

Permalink: http://www.nusl.cz/ntk/nusl-264427


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2017-03-28, last modified 2022-03-03


No fulltext
  • Export as DC, NUŠL, RIS
  • Share