Original title: Formáty TV reklam společnosti Vodafone a jejich vnímání českými spotřebiteli
Translated title: TV Advertisement Formats Used by Vodafone and How Czech Consumers Perceive Them
Authors: Šimková, Aneta ; Vávra, Oldřich (advisor) ; Marek, Aleš (referee)
Document type: Master’s theses
Year: 2014
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: advertising formats; animated ad; celebrity endorsement; music ad; slice of life; animovaná reklama; hudební reklama; obrázek ze života; podpora osobností; reklamní formáty

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/52596

Permalink: http://www.nusl.cz/ntk/nusl-264386


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2017-03-28, last modified 2022-03-03


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