Original title: Model e-marketingu pro dialogové prostředí e-commerce
Translated title: The E-marketing for the Dialog Environment of E-commerce
Authors: Hliničan, Marek ; Dvořák,, Jiří (referee) ; Dvořák, Jiří (advisor)
Document type: Bachelor's theses
Year: 2011
Language: slo
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [slo] [eng]
Táto bakalárska práca obsahuje analýzu spoločnosti Chemtrend s.r.o. a návrhy, ako by firma mala skvalitniť svoj e-marketing. K tomu som pre ňu vytvoril nové webové stránky, ktoré sú optimalizované pre vyhľadávače a navrhol som vhodnú reklamu, ktorou sa firma môže v budúcnosti prezentovať na webe. This bachelor´s thesis includes analysis of Chemtrend Ltd. and suggestions, how the company should improve its e-marketing. Thereto I created new company´s website, which is optimized for search engines and I suggested an appropriate advertisement, which the corporation may use in the future for presentation on the web.
Keywords: banner; e-marketing; SEM; SEO; web; web advertising; website

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/1182

Permalink: http://www.nusl.cz/ntk/nusl-246533


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Bachelor's theses