Original title: Rozvoj konkurenceschopnosti společnosti Italská dlažba
Translated title: Development of Competitiveness of Company Italská dlažba
Authors: Zatloukal, Lukáš ; Mráček, Pavel (referee) ; Zich, Robert (advisor)
Document type: Master’s theses
Year: 2016
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: Competition; Competitiveness; Marketing Mix; Model 7S; Pavement; PESTLE analysis; Porter´s five forces analysis; SWOT analysis; Tiles; Value Chain; dlažba; Hodnotový řetězec; konkurence. PESTLE analýza; Konkurenceschopnost; Marketingový mix; Model 7S; obklady; Porterův model pěti sil; SWOT analýza

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/59469

Permalink: http://www.nusl.cz/ntk/nusl-241593


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2016-06-03, last modified 2022-09-04


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