Original title: Návrh marketingové komunikace pro ubytovnu Služeb Blansko, s.r.o.
Translated title: Marketing Communication Proposal for Hostel Služby Blansko, Ltd.
Authors: Zezula, Radek ; Snopek, Radek (referee) ; Šimberová, Iveta (advisor)
Document type: Master’s theses
Year: 2009
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: Communication; Contentment of customers; Extend marketing mix; Hostel; Marketing; Services; komunikace; marketing; rozšířený marketingový mix; služby; spokojenost zákazníků; ubytovna

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/4287

Permalink: http://www.nusl.cz/ntk/nusl-222117


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2016-06-03, last modified 2022-09-04


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