Original title: Měření spokojenosti zákazníků společnosti Student Agency, s. r. o.
Translated title: The measurement of customers´ satisfaction with services offered by Student Agency, Ltd.
Authors: Hadašová, Iva ; Hadaš, Jiří (referee) ; Šimberová, Iveta (advisor)
Document type: Master’s theses
Year: 2007
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: customer´s satisfaction; marketing research; measurement of satisfaction; relationship between company and customer; marketingový výzkum; měření spokojenosti; spokojenost zákazníka; vztah firmy se zákazníkem

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/25465

Permalink: http://www.nusl.cz/ntk/nusl-221508


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2016-06-03, last modified 2022-09-04


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