Original title: Strategický marketing vybrané lezecké stěny
Translated title: Strategic marketing of the chosen climbing centre
Authors: Kotrbová, Daniela ; Tahal, Radek (advisor) ; Rakovičová, Marcela (referee)
Document type: Master’s theses
Year: 2015
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: Climbing centre BigWall Vysočany; Marketing strategy; Satisfaction; Lezecké centrum BigWall Vysočany; Marketingová strategie; Spokojenost

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/48597

Permalink: http://www.nusl.cz/ntk/nusl-201722


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2016-01-27, last modified 2022-03-03


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